Today I came across this topic again, and I am sick of the bombardments of emails I get claiming to get me top ranking positions. I asked a leader in Website SEO can a SEO company promise to give top 10 positions on Google? After wetting himself laughing, he donated this brilliant article to me.
Thanks J – See Below.
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SEO companies often promise the world and deliver nothing. This is not
just because of cowboys. Nobody has a special relationship with Google
or the other search engines. Nobody can guarantee a thing. There is a
plethora of companies out there and the vast majority sell knowledge
freely available on the Internet for free. So you’ll end up with empty
pockets and no improvement in positioning whatsoever. New domain names
are usually subject to the Google Sandbox; an anti spam mitigation
device for users who want to try and rank for a competitive term
within a short time frame. Sites which try to aggressively obtain
positions are usually placed in the sandbox for at least 6-9 months,
but there are site owners who claim they’ve been in the sandbox for
over 2 years. You need to have patience.
There are many risks of performing an SEO campaign. If done badly,
you’re newly purchased domain name can be banned forever. You may
obtain top positions in a short period of time, but this shouldn’t
make you feel comfortable. There is nothing worse than going from 2000
visitors per day to 0 because you hired an aggressive SEO company that
performs black hat link building and gets you banned for life. I have
seen this happen to friends in the past and despite my warnings;
people will always go for the offer that sounds the most lucrative and
inexpensive.
Want good SEO? Then be prepared to pay for an experienced consultant
who has a history of gaining top positions. The keywords involved
should be one word phrases, ‘loans’, ‘credit cards’ are good examples.
If they show you phrases such as ‘dog food in coventry’ or similar 3
or 4 word phrases, I would be worried. This proves absolutely nothing.
Here is a check list of items in hiring a good SEO:
- Has their own website ranked in the top 10 for ’seo’ or ’search
engine optimisation’
- Has at least 10 case studies for campaigns that have led to top 10
positions for competitive one word phrases.
- They will not *guarantee* anything.
- They will warn you it could take up to 2 years to obtain stable rankings.
Have some respect for the search engines. If it sounds to good to be
true, it probably is.



